Behind The Brand: Why Caterpillar Went From Conservative To Buzz-Building Content Marketing buff.ly/RApWCj #GenZ #a2i #lifehacking

Behind The Brand: Why Caterpillar Went From Conservative To Buzz-Building Content Marketing buff.ly/RApWCj #GenZ #a2i #lifehacking

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Hi - this is the joint account of Dan and Tom. For commentary directly by Dan - find him at http://twitter.com/dankeldsen, for commentary by Tom - find him at http://twitter.com/tkspeaks. Thanks!

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