The Gen Z Effect shares fresh insight into the evolving expectations of this hyperconnected generation and how businesses can use gamification and other motivators to engage them and their colleagues across generations.

Rajat Paharia Bunchball Founder, and Author of NYT best-seller, Loyalty 3.0

Koulopoulos and Keldsen have done an excellent job of highlighting the differences and similarities among generations, illustrating how to hone the talents and tap the passion of every employee, so that you can attract, retain, and most importantly, leverage every individual.

Carlos Dominguez Cisco Systems Senior VP, Innovation Evangelist and Recovering Futurist

The Gen Z Effect will challenge your most basic beliefs about how you build and operate your business. The good news is that Keldsen and Koulopoulos have produced the very playbook we need to prosper in a Gen Z world.

Matthew E. May EDIT Innovation Author of The Laws of Subtraction and Wall Street Journal best-selling author of The Elegant Solution

Once in a while a book comes along that stops you in your tracks. It catches your interest, challenges your worldview, and informs your opinions on what’s important, what matters. The Gen Z Effect is one of these great books.

Susan Scrupski Change Agents Worldwide CEO and founder

Feel like your behaviors belie your years? You’re in good company. This book reveals that all generations can participate equally in work and life innovations.

Thomas H. Davenport Babson College Distinguished Professor, author of Big Data at Work

The Gen Z Effect in Six Minutes


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The Six Forces of The Gen Z Effect

Meet the Authors

Thomas Koulopoulos

Thomas Koulopoulos CEO, Delphi Group

Thomas Koulopoulos is the founder of the Delphi Group, which for 25 years has been providing thought leadership to global organizations on the intersection of business and technology. Named one of the industry’s most influential information management consultants by InformationWeek magazine, he is a recognized author on the subject, frequently appearing in national and international print and broadcast media, including BusinessWeek, the Wall Street Journal, Forbes, The Economist, CNBC, CNN, and NPR. Tom is the author of nine previous books, including Cloud Surfing. Said the late Peter Drucker, father of modern day management theory, “Tom’s writing makes you question not only the way you run your business but the way you run yourself.” For the past two decades, his books have forseen major shifts in business and technology, from the rise of internet search engines, to the advent of social media, to the impact of the cloud on businesses and consumers. Gen Z follows that trajectory, providing a prescient view of how tectonic shifts in generational behavior, demographics and technology will forever change the way we live, work and play.

Dan Keldsen

Dan Keldsen Senior Business Strategist, NFP Health

Dan Keldsen is a Senior Business Strategist at NFP Health, where he leads the company’s outreach and engagement with the market, and serves as an internal business and technology strategist. He has over 20 years of experience working as a technologist, consultant, and analyst with clients in health insurance, financial services, pharmaceuticals, big box retail, loyalty marketing, mobile commerce, life insurance, with companies from the Fortune 50 to federal and state government agencies. Dan co-led groundbreaking research on attitudinal differences and alignment between boomers and millennials in one of the earliest Enterprise 2.0 research projects (2007-2008) and was noted as one of the Most Influential Enterprise 2.0 Writers of 2009 by SeekOmega. He is a frequent speaker and has been quoted in the Wall Street Journal, The Economist, InformationWeek, CMSWire and FierceContentManagement, among other publications.

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